Kitsch Purple Toning Solid Shampoo. The world's first solid purple shampoo bar with Biotin! This shampoo neutralizes unwanted brassiness and yellow undertones. Enriched with Biotin to boost shine, reduce dullness & strengthen your hair, you can enjoy smoother, stronger & more vibrant blonde hair after just one use! 

How to neutralize unwanted brassiness: 
1. Wet hair & bar, then "paint" on from lengths to ends for even toning. 
2. Massage into a lather; let sit for 1-3 minutes for desired toning intensity. 
3. Rinse & repeat as needed. 

• Fragrance: Orange Blossom & Jasmine
• Safe for blondes, grey & white hair: color-treated, highlighted, & natural.
• Free of parabens, phthalates, silicones, sulfates, & artificial fragrance
• Reduces single-use plastic: saves two bottles of liquid shampoo/conditioner
• Made in the USA with quality ingredients
• 4OCEAN CERTIFIED: For every shampoo or conditioner bar, 4ocean pulls the equivalent of one shampoo bottle’s worth of plastic from the world's oceans, rivers, and coastlines
• Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Vegetable Glycerin, Hydrogenated Castor Oil, Guar Hydroxypropyltrimonium Chloride, Natural Fragrance*, Biotin (Vitamin B7), Violet No. 2 (CI 60730). 
• *Natural fragrance derived from plants. 
• Free of parabens, phthalates, silicones, sulfates, & artificial fragrance